The hidden cost of scheduling
Every booking that takes five messages to confirm, every reschedule handled by phone, every job that waits because nobody assigned it yet, costs time and loses customers.
At Koda, a plastic surgery clinic, the real bottleneck wasn't marketing or after-hours calls. It was two coordinators who couldn't keep up with the volume of daytime calls and bookings. That's what scheduling overload looks like from the inside.
