AI sales assistant

An AI sales assistant that writes the emails, updates the CRM and leaves the selling to your team.

The Technical Traders got 15+ hours a week of senior time back when AI started drafting their email replies in seconds. We build sales assistants that do the writing and the admin around every deal, with a person approving anything that goes to a customer.

A sales desk with headphones, a notebook and a closed laptop in late afternoon light
Sales call endedCRM updated, follow-up drafted
Follow-up readyWaiting for your approval
Admin vs selling

Where your sales team's time goes

Watch a salesperson's day and the selling is the smallest part of it. Typing up notes after a call. Updating the CRM. Writing the follow-up email. Answering the same questions in the inbox. Telling the rest of the team what happened.

Every one of those steps is needed. None of them needs your best salesperson to do it by hand. After every call, that admin can easily take 5 to 15 minutes, which is time not spent preparing for the next one.

What it does

What our AI sales assistant does

It works with the call recorder you already use (Fireflies, Fathom and the like all do the same job) and with any CRM that has an API.

  • Drafts replies to incoming sales emails in your team's voice, using your answers to the questions you get most
  • Writes the follow-up email after every call from the call recording, ready to check and send
  • Updates your CRM after every call: notes, next steps, deal stage and anything the prospect committed to
  • Tells the right people in Slack when something changes: a new lead, a no-show, a rebook, a closed deal
  • Hands closed deals to onboarding with everything the delivery team needs
  • Drafts proposals and quotes from the call and your pricing rules
After every sales callLive example
Your options

AI sales assistant or AI SDR?

Works for your team

AI sales assistant

  • Drafts, summarizes, updates and reminds
  • A person approves what goes out
  • Your team stays the face of every deal
Sends on its own

AI SDR

  • Tries to replace the person doing outreach
  • Usually sends a lot of messages on its own
  • Outreach that nobody checks can burn your sending domain and your reputation fast

That's how we build outreach too: at Best People, every AI-drafted message was approved by a recruiter before it was sent. Your team stays the face of every deal. They just stop doing the typing.

Client result

The Technical Traders: from two review layers to one click

Every incoming email went through an offshore assistant, who took 10 to 15 minutes per reply, then a second review by the founder's assistant. That was 15+ hours a week of senior time spent checking the inbox.

Now AI reads each email, matches it to the right reply template, adds the context and posts a ready-to-send draft in Slack in under 10 seconds. A person approves or edits it. The founder put the time straight back into business development.

Read The Technical Traders case study →
15+ hrsof senior time back every week
The build

How a build goes

  1. 1
    We sit with your sales team and map what happens before, during and after a deal.
  2. 2
    We pick the steps that eat the most time and write the rules with your team: tone, templates, what needs approval.
  3. 3
    We connect your inbox, call recorder, CRM and Slack.
  4. 4
    We test it on real past emails and calls before it touches a live deal.
  5. 5
    Your team approves everything at first. As the drafts prove reliable, you decide what can go out on its own.
Building the sales-call-to-CRM automationFrom call recording to CRM
Admin check

How much selling time goes on admin?

Two sliders. Your own numbers.

Sales time on admin, each year
full-time salespeople
Book a call
Based on 1,800 working hours per full-time person per year. On a call we work out how much of it AI can take.

Questions

About AI sales assistants.

Mostly by giving your salespeople their time back and making sure nothing slips. AI drafts the emails and follow-ups, updates the CRM and flags deals going quiet. Your team spends the time on calls instead.

It can take on most of the work around a sale: drafting replies and follow-ups, writing up calls, keeping the CRM current and flagging deals that go quiet. Building trust and closing still need a person. We set it up so your salespeople approve what goes to customers and spend the time they get back on selling.

Yes, and it can do it in your voice. It drafts from your past replies, your templates and the context of each conversation, and a person approves it before it's sent.

Not the ones customers want to talk to. AI is good at the writing and the admin around a deal. Trust, judgment and closing are still people's work, and they get better when your team isn't buried in admin.

An AI SDR sends outreach on its own. An AI sales assistant supports your team and keeps a person in charge of what goes out. We build systems where a person approves what goes to customers.

Any CRM with an API, which covers HubSpot, GoHighLevel, Salesforce, Pipedrive and most others.

A focused system usually takes two to four weeks, then we tune it on real deals.

It depends on which parts of the sales process it takes on and what it needs to connect to. We charge a fixed fee per phase, agreed before we start, with no hourly billing. For typical market prices, see our guide on what AI automation costs.

Book a call

Find out how much selling time you could get back

In a 45-minute call we'll look at how your business runs, where your team's time goes and where leads or work are slipping through. You'll leave knowing whether AI is the right fix, and if it is, where to start.

What to have ready
  • A rough idea of your monthly revenue and team size
  • The part of the business that's eating the most time
  • Which tools you use day to day (CRM, phone system, calendar, project tool)

Prefer email? storm@oneclicksystems.co.uk

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