Why appointment no-shows happen
A lot of no-shows aren't people deciding against you. They forgot, something came up and rescheduling felt like a hassle, or they booked on impulse and lost the reason they booked by the day itself.
Each of those has a fix. A clear confirmation. A reminder close enough to the appointment to matter. A one-tap way to move the time instead of just not turning up. And a reason to come, reminded in their own words.
